Website Insights Ambition September
Insights

Ambition September-October 2016

Meet the disrupters: Five innovators shaking up the tech sector. Read Ambition September-October-2016. 
Slave to the rhythm
As CMO at the Recording Academy, which produces the GRAMMYS, Evan Greene’s job is to maintain the award’s reputation as the pinnacle of achievement in music. He talks to AMBA about the challenges of developing a brand that is simultaneously aspirational and accessible, bringing music to everyone.
READ HERE

The heart and soul of modern marketing
How has contemporary marketing changed and how can MBAs rise to the challenge to lead in this era? Dr Kellie Vincent, MBA director at Westminster Business School, investigates.
READ HERE

Sharing the secrets of McKinsey’s success
Despite the volatile, disruptive and unpredictable nature of modern business, consultancies retain an influence that is growing ever-more relevant, according to McKinsey’s former European Chairman Herbert Henzler. He talks to AMBA about his experiences of the firm and changing paradigms in business.
READ HERE

Meet the disruptors
Technology’s role in business has been firmly cemented, but what does the future hold? James Menzies talks to five tech innovators to discover their views on disruption, diversity and evolution within the sector.
READ HERE

How to create wealth
To make money, make meaning of your first objective, advises Charles Hampden-Turner, management philosopher, Harvard MBA and DBA graduate and senior research associate at the Judge Business School, University of Cambridge. He talks to AMBA about capitalism, community and the entrepreneur’s pursuit of happiness
READ HERE

Adapting to the forces of change
By making sense of the ‘forces’ currently impacting business and society, we can estimate and prepare for the trends set to make waves in future, says Peter Cheese, Chief Executive of The Chartered Institute of Personnel Development and Executive Fellow at London Business School, speaking exclusively at AMBA’s Employer’s Forum.
READ HERE